Nsight Rebranding Project
Repositioning a Healthcare Tech Brand for Human-Centered Impact
Project Overview
Nsight delivers chronic care management solutions using AI-enhanced remote monitoring to improve patient outcomes. The existing brand had grown complex and technical, but didn’t reflect the company’s human-centric mission or command credibility in the healthcare tech space.
The Challenge
The brand faced several core challenges:
- Perceived as too technical and impersonal, overshadowing its patient-focused value.
- Brand image misalignment with enterprise-level positioning in healthcare technology.
- Undercommunicated core values, especially around empathy and trust.
- Missed opportunities to connect with broader audiences and market narratives in chronic care.
Services:
Brand Strategy, Brand Systems, Website Design
Industry:
HealthTech
Year:
June 2024
Live Website:
Our Approach
We partnered with Nsight to transform how the brand tells its story — from cold technology to trustworthy, human-centered healthcare partner.
Discovery & Research
We began with interviews with the CEO and VP of Marketing, coupled with competitive analysis. These insights clarified key personas and strategic differentiators.
Strategy & Concept Development
We explored mood boards rooted in strategic themes, iterating toward a unifying idea that placed the patient at the center of care. The chosen concept, “Parts of a Whole: A 360° View of Patient Care,” visually and emotionally grounded the brand’s purpose.
Visual Identity Design
From strategy came system:
- Dozens of logo iterations distilled into a mark representing wholeness and care continuity
- A refined visual language — typography, color, imagery, and iconography — that balances trust, tech, and empathy
- Brand elements designed to communicate clarity and confidence across touchpoints
What We Delivered
- A refreshed visual identity rooted in human-centered strategy
- A brand narrative that reframes Nsight as a trustworthy ally in patient care
- A cohesive visual system that supports consistency across digital, print, and internal materials
- Iterative design refinement woven into every phase of discovery, concept, and execution
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