Airbase Campaign

The existing website was still rooted in the old brand, the ad suite hadn't been built out, and a launch deadline was fast approaching. The gap between the bold new campaign concept and what was actually live was significant — and closing it quickly without sacrificing quality was the core challenge.

That meant translating the creative concept into a full suite of digital ads, overhauling the website to feel cohesive with the new brand, and producing a brand anthem video that could anchor the campaign on the homepage — all working in lockstep with the original agency vision.

A/B testing followed once the ads went live. On the website side, a fast-turnaround update got key landing pages aligned with the campaign in time for launch — stylesheet tweaks, updated imagery, icons, and illustration. Once the dust settled, a full CMS migration from Webflow to WordPress using the Divi builder gave the site the proper foundation it needed, with every page designed and componentized from scratch. A development firm was brought in to handle the build. Running alongside all of this was the brand anthem video — developed in close collaboration with the original agency, working through storyboards, voiceover casting, and music selection to produce the campaign's centerpiece.

Ad performance was tracked and optimized post-launch, and the new WordPress site gave Airbase a scalable, on-brand foundation to grow from.