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kate@kate-reeves.com
BLOB®
Blob is an interactive polling platform designed to spark conversations and gather opinions in real time. As they prepared to expand their audience, they needed a brand and digital experience that felt approachable, fun, and effortlessly easy to use.
The Problem
Blob's early brand lacked a clear personality, and its interface felt overly technical, making it difficult to attract casual users and community-driven brands. They needed a way to simplify the experience while injecting warmth, character, and a sense of playful interaction.
We rebranded Polltree with bright, friendly visuals and conversational copy, creating a digital space that felt lively and welcoming. The updated website and product UI prioritized simplicity and engagement, turning every poll into a quick, intuitive, and shareable moment for users.
The Goal
The Process
Blob's early brand lacked a clear personality, and its interface felt overly technical, making it difficult to attract casual users and community-driven brands. They needed a way to simplify the experience while injecting warmth, character, and a sense of playful interaction.
The Outcome
More projects.
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