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Discern your unique requirements and harmoniously implement our AI solutions into your current.

Project Overview

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The Challenge

Outline the services provided, such as strategy, design, development, branding, or marketing Example:

  • Website design and development: Firstly, you might ask what is Hubstaff? Well, Hubstaff is like your all-in-one timekeeping wizard, designed to bring order to the chaos.
  • E-commerce integration: The classes and uneasiness, his ticking service, what something it bear extended had sooner sort.

Services:

Brand Strategy, Brand Systems, Website Design

Industry:

HealthTech

Year:

June 2024

Live Website:

nsightcare.com

Our Approach

We partnered with Nsight to transform how the brand tells its story — from cold technology to trustworthy, human-centered healthcare partner.

Discovery & Research
We began with interviews with the CEO and VP of Marketing, coupled with competitive analysis. These insights clarified key personas and strategic differentiators.

Strategy & Concept Development
We explored mood boards rooted in strategic themes, iterating toward a unifying idea that placed the patient at the center of care. The chosen concept, “Parts of a Whole: A 360° View of Patient Care,” visually and emotionally grounded the brand’s purpose.

Visual Identity Design
From strategy came system:

  • Dozens of logo iterations distilled into a mark representing wholeness and care continuity
  • A refined visual language — typography, color, imagery, and iconography — that balances trust, tech, and empathy
  • Brand elements designed to communicate clarity and confidence across touchpoints

What We Delivered

  • A refreshed visual identity rooted in human-centered strategy
  • A brand narrative that reframes Nsight as a trustworthy ally in patient care
  • A cohesive visual system that supports consistency across digital, print, and internal materials
  • Iterative design refinement woven into every phase of discovery, concept, and execution

Similiar Projects

A selection of projects that move from idea to execution. Each reflects a systems-driven approach to brand, product, and storytelling.

Nsight Rebranding Project

Repositioning a Healthcare Tech Brand for Human-Centered Impact